Anime is now not just limited to the entertainment world. Other industries, such as finance, are starting to utilize it to reach out to young audiences.
Bank Negara Indonesia (BNI) has just come up with a promotional anime for "Wondr by BNI," the latest mobile banking application, as an innovative way to introduce their services in a more relaxed and intimate style.
A hilarious premiere episode
The first episode of this anime features hilarious situations that users may experience on a daily basis when making payments. With the Wondr by BNI feature, transactions become faster and easier, making the banking experience practical and fun.
This relaxed and humorous take on the story manages to capture the attention of the audience, with animation reminiscent of anime Nichijou as well as Japanese voice actors that add to the appeal.
Future episodes are expected to continue to present funny stories while providing financial education, showcasing the convenience offered by wondr by BNI in everyday life.
Wondr by BNI and Creative Collaboration with Ploopy Animations Studio
Wondr by BNI offers the convenience of fast and modern mobile banking transactions, suitable for dynamic lifestyles. This application can be downloaded through the App Store and Play Store, so anyone can immediately try the service.
To promote wondr by BNI, Bank BNI collaborates with Ploopy Animations Studio, an Indonesian animation studio. They present animations that depict everyday situations in a light and humorous style, making banking concepts feel closer and easier to understand.
In addition, Ploopy Animations Studio also participated in Indonesia's largest creator market event, Comic Frontier 19 (Comifuro 19), which took place at ICE BSD, Pagedangan, Tangerang Regency, on November 9-10, 2024. At this event, they displayed their animation promotional work.
Anime as a Promotional Media for the Young Generation
Anime has proven to be an effective medium to appeal to the youth community, especially fans of Japanese pop culture. With its visual approach and light-hearted storytelling, the anime manages to convey the benefits of financial apps in an engaging way.
This collaboration shows how anime can help BNI introduce their services to the younger generation in a familiar and entertaining way.
For more information, visit Wondr by BNI official website. Don't miss the next episode for another exciting story!
Source: YouTube
