The Pinkfong Company, the global entertainment company behind cultural icons Baby Shark, presenting Moon Shark webtoon: From Underwater Princess to Celebrity, a new digital spin-off that is now available for international readers. Inspired by the distinctive elements of the underwater world that the characters are known for, this title offers a fresh approach through teen stories, idol culture, and social media popularity.
Now available on five major digital platforms, including Manta, Lezhin Comics US, HYPERCOMIC, Dashtoon, and Lalatoon, Moon Shark webtoon ready to appeal to readers who enjoy dramas of social transformation and modern visual elements.
Story
©MoonShark ©MystoryHub © Pinkfong
Moon Shark Webtoon It focuses on Sid, a shark princess from an underwater kingdom who harbors feelings for a member of a popular boy band on land. One day, she ventures to the surface and unexpectedly goes viral. Her story evolves from a mysterious girl to a social media star in the spotlight.
The story combines light fantasy elements with contemporary themes such as the pressures of existence, self-discovery, and the impact of digital fame. The character of Sid is portrayed relatable and emotional, suitable for readers who are familiar with the world of idols, social media, and modern fanbase dynamics.
Music Video: Smart Cross-Media Strategy
Pinkfong not only presents Moon Shark webtoon as reading content, but also extended it to the audiovisual realm. The first 2D animated music video titled Moonlight was released in December 2024 and has already taken notes:
- 630,000 views on YouTube
- 1.67 million views at Instagram (teaser clips)
- 1.59 million views at X/Twitter (teaser clips)
The video was directed by Son Ki, music video creator Sixth Summer of the virtual group PLAVE, and co-produced with animation studio Reticles.
On April 26, 2025, the second music video titled Under the Spotlight launched, featuring characters Moon Shark webtoon in an audition setting. The song was released globally and is available on various streaming platforms such as Spotify, Apple Music, Amazon Music, and YouTube Music. Distribution is handled by YG Plus.
Availability on Global Platforms
After its debut in South Korea in 2024 through Naver SERIES, Moon Shark webtoon has attracted more than 830,000 views, with 818,000 views coming from Cocoa Page. This initial popularity led to its launch into the international market.
In Japan, this series is available through LINE Manga. While in South Korea, it is now available on 11 digital platforms, including Naver SERIES, Cocoa Page, and Ridi.
English version Moon Shark webtoon is now available globally on various digital platforms, including Manta, Lezhin Comics US, HYPERCOMIC, Dashtoon, and Lalatoon.
This broad distribution shows that Moon Shark webtoon is not just a local project, but part of Pinkfong's global strategy to reach audiences across regions and ages.
Production and Expansion
Moon Shark Webtoon is a collaboration between The Pinkfong Company and M Story Hub, a studio that is also known as the creator of webtoon popular The Remarried Empress. Pinkfong acted as co-producer and global expansion lead for this title, including expansion into audiovisual formats and product sales.
This webtoon is written by Sinsaebyeok, Gimeuntto, and Dattoi, with illustration by SSOM. The expressive and dynamic drawing style supports a modern narrative that touches on themes of social transformation and the search for identity.
In addition to media expansion, Pinkfong has also started selling official themed merchandise Moon Shark via YouTube Shopping and their online store, targeting a female audience of 10-20 years old. Long-term plans also include the release of additional animated videos throughout the year.
With stories that touch on modern life, compelling visuals, and a mature cross-media approach, Moon Shark webtoon shows the new direction of Pinkfong - targeting teenage to adult readers with stories that are fresh and close to today's digital world.
Source: Pinkfong Company
