{"id":17028,"date":"2026-02-25T09:17:37","date_gmt":"2026-02-25T02:17:37","guid":{"rendered":"https:\/\/playeatsleep.fun\/?p=17028"},"modified":"2026-02-25T09:17:40","modified_gmt":"2026-02-25T02:17:40","slug":"ubisoft-appoints-new-assassins-creed-brand-leadership-team","status":"publish","type":"post","link":"https:\/\/playeatsleep.fun\/en\/ubisoft-appoints-new-assassins-creed-brand-leadership-team\/","title":{"rendered":"Ubisoft Forms New Team for Assassin's Creed"},"content":{"rendered":"<p>Ubisoft through Vantage Studios appointed a new leadership team to direct the Assassin's Creed brand. Quoted from <a href=\"https:\/\/www.gematsu.com\/2026\/02\/ubisoft-appoints-new-assassins-creed-brand-leadership-team\" target=\"_blank\" rel=\"noopener\" title=\"\">Gematsu<\/a>, This change marks an effort to streamline long-term direction, maintain series identity consistency, and strengthen production execution across multiple concurrent projects. The move also shows that Assassin's Creed is being treated as a content ecosystem that needs cross-functional coordination, not just a series of standalone game releases.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Serious Mode<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/playeatsleep.fun\/en\/ubisoft-appoints-new-assassins-creed-brand-leadership-team\/#Di_balik_tim_baru_Assassins_Creed\" >Behind the new Assassin's Creed team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/playeatsleep.fun\/en\/ubisoft-appoints-new-assassins-creed-brand-leadership-team\/#Pembagian_peran_%E2%80%9Ccontent%E2%80%9D_dan_%E2%80%9Cproduction%E2%80%9D\" >Division of \u201ccontent\u201d and \u201cproduction\u201d roles\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/playeatsleep.fun\/en\/ubisoft-appoints-new-assassins-creed-brand-leadership-team\/#Fokus_lintas_brand\" >Cross-brand focus<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Di_balik_tim_baru_Assassins_Creed\"><\/span>Behind the new Assassin's Creed team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Three main names make up the new structure. Martin Schelling has been appointed as Head of Assassin's Creed Brand, focusing on long-term strategy and vision. His track record includes major titles such as Assassin's Creed Revelations, Assassin's Creed IV: Black Flag, Assassin's Creed Origins, and Assassin's Creed Valhalla, as well as his recent experience as Chief Production Officer at Ubisoft.<\/p>\n\n\n\n<p>Jean Guesdo became the Head of Content for Assassin's Creed Brand. This role emphasizes creative direction across projects, support for each game, and maintaining the \u201ccore DNA\u201d of Assassin's Creed. Guesdo is known as a veteran designer whose credits go all the way back to the first Assassin's Creed game (2007), as well as being the creative director on Origins and Black Flag.<\/p>\n\n\n\n<p>Francois de Billy is Head of Production Excellence for Assassin's Creed Brand. His job is to strengthen production practices, ensure execution, and reduce bottlenecks in complex workflows. He is said to have experience as production director on Valhalla and Origins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pembagian_peran_%E2%80%9Ccontent%E2%80%9D_dan_%E2%80%9Cproduction%E2%80%9D\"><\/span>Division of \u201ccontent\u201d and \u201cproduction\u201d roles\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The separation of focus between \u201ccontent\u201d and \u201cproduction excellence\u201d usually arises when a franchise has multiple teams and tight release targets. On the content side, creative direction serves as the guardian of consistency in theme, tone, and series identity, including how gameplay and narrative elements feel aligned across projects. On the production side, the role of production excellence leads to more operational things: schedule discipline, stable release quality, and a smoother process between studios.<\/p>\n\n\n\n<p>This structure also helps reduce the risk of creative decisions colliding with each other or changing direction too abruptly in the middle of development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fokus_lintas_brand\"><\/span>Cross-brand focus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In addition to the three main positions, Gematsu also mentions the involvement of Andree-Anne Boisvert who handles cross-brand initiatives and technological excellence, and Lionel Hiller as vice-president of brand and go-to-market strategy. The presence of the technology and go-to-market functions signals that the alignment of toolsets, pipelines, and brand launch and communication strategies is also a concern. In effect, coordination between games can be neater, especially when multiple projects share similar technical foundations or production needs.<\/p>\n\n\n\n<p>Despite announcing a new team to develop Assassin's Creed, Ubisoft and Vantage Studio have yet to announce a timeline or other details regarding the upcoming new Assassin's Creed project.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ubisoft melalui Vantage Studios menunjuk tim kepemimpinan baru untuk mengarahkan brand Assassin\u2019s Creed. Dikutip dari Gematsu, perubahan ini menandai upaya merapikan arah jangka panjang, menjaga konsistensi identitas seri, dan memperkuat eksekusi produksi di banyak proyek yang berjalan bersamaan. Langkah tersebut juga memperlihatkan bahwa Assassin\u2019s Creed diperlakukan sebagai ekosistem konten yang butuh koordinasi lintas fungsi, bukan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,5],"tags":[30,10,65,29,482],"class_list":["post-17028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games","category-news","tag-assassins-creed","tag-game","tag-news","tag-ubisoft","tag-vantage-studio"],"featured_image_src":"https:\/\/playeatsleep.fun\/wp-content\/uploads\/2026\/02\/AC-Leadership_02-23-26-768x432-1.webp","author_info":{"display_name":"Moeka","author_link":"https:\/\/playeatsleep.fun\/en\/author\/playeatsleep-fun\/"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/posts\/17028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/comments?post=17028"}],"version-history":[{"count":1,"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/posts\/17028\/revisions"}],"predecessor-version":[{"id":17030,"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/posts\/17028\/revisions\/17030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/media\/17029"}],"wp:attachment":[{"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/media?parent=17028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/categories?post=17028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playeatsleep.fun\/en\/wp-json\/wp\/v2\/tags?post=17028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}