{"id":19694,"date":"2026-07-13T13:02:10","date_gmt":"2026-07-13T06:02:10","guid":{"rendered":"https:\/\/playeatsleep.fun\/?p=19694"},"modified":"2026-07-13T13:02:16","modified_gmt":"2026-07-13T06:02:16","slug":"hatsune-miku-hoshimachi-suisei-summer-video","status":"publish","type":"post","link":"https:\/\/playeatsleep.fun\/en\/hatsune-miku-hoshimachi-suisei-summer-video\/","title":{"rendered":"Hatsune Miku and Hoshimachi Suisei Collaborate on a Summer Video"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lotte released a summer video for Coolish and Soh, featuring <a href=\"https:\/\/playeatsleep.fun\/en\/tag\/hatsune-miku\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hatsune Miku<\/a> as well as Hoshimachi Suisei. This video is interesting because it features these two virtual idols in a real-world setting in a TV commercial titled \u201cTsumetakute Aoi, Natsu ga Kita\u201d.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Serious Mode<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/playeatsleep.fun\/en\/hatsune-miku-hoshimachi-suisei-summer-video\/#Hatsune_Miku_Dan_Hoshimachi_Suisei_Dalam_Video_CM\" >Hatsune Miku and Hoshimachi Suisei in a Commercial Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/playeatsleep.fun\/en\/hatsune-miku-hoshimachi-suisei-summer-video\/#Tema_Summer_Pelajar_Jepang_Dan_Lagu_Ao_No_Sumika\" >Japanese Student Summer And The Song Ao No Sumika<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/playeatsleep.fun\/en\/hatsune-miku-hoshimachi-suisei-summer-video\/#Konsep_Virtual_Idol_Di_Latar_Dunia_Nyata\" >The Concept of Virtual Idols in a Real-World Setting<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hatsune_Miku_Dan_Hoshimachi_Suisei_Dalam_Video_CM\"><\/span>Hatsune Miku and Hoshimachi Suisei in a Commercial Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hatsune Miku is known as a Vocaloid character from the digital world. Hoshimachi Suisei is known as a VTuber from Hololive who is active as a virtual singer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this Coolish video, Miku and Suisei appear in various scenes that reflect everyday life. The story focuses on the lives of Japanese students who stay active throughout the summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miku and Suisei are shown bringing ice cream to students who are out and about in the hot weather. The products featured are Coolish, a soft-serve ice cream in a pouch, and Soh, a conventional ice cream brand from Lotte.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/playeatsleep.fun\/wp-content\/uploads\/2026\/07\/main.webp\" alt=\"Hatsune Miku x suisei lotte\" class=\"wp-image-19697\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tema_Summer_Pelajar_Jepang_Dan_Lagu_Ao_No_Sumika\"><\/span>Japanese Student Summer And The Song Ao No Sumika<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This video was released on July 3, 2026, and began airing nationwide in Japan on July 7, 2026. This TV commercial also marks the first joint commercial to feature both Coolish and Soh in a single summer-themed concept.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lotte Coolish S\u014d Web Commercial: \u201cA Cool, Blue Summer Has Arrived\u201d (90-Second Version)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0v78WbIc4BM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The story is set during summer in Japan, focusing on students who continue to participate in school club activities, sports practice, art practice, and competition preparation. For this reason, Coolish and Soh appear in the story as ice cream that Miku and Suisei bring along to provide a refreshing treat amid the hot weather.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this video, Hatsune Miku and Hoshimachi Suisei perform \u201cAo no Sumika,\u201d a song written and composed by Tatsuya Kitani. The song is also widely known as the opening theme for the anime Jujutsu Kaisen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice of that song feels fitting for the video\u2019s concept. \u201cAo no Sumika\u201d can be interpreted as \u201cWhere Our Blue Is,\u201d so it\u2019s still in line with the \u201cblue\u201d theme used in this campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The blue theme is evident in the packaging for Coolish Vanilla and Soh, and it aligns with the visual identities of Miku and Suisei, both of which are closely associated with shades of blue. With this duet format and visual style, the Coolish video feels similar to a music video, while still clearly conveying the product\u2019s message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The character design for this TV commercial was handled by Nishiki Kope. The design elements help Miku and Suisei blend seamlessly with the \u201cSummer\u201d concept the video aims to convey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the full music video, this campaign also features a short version for TV commercials.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lotte Coolish S\u014d Web Commercial: \u201cA Cool, Blue Summer Has Arrived\u201d (30-Second Version)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F_zYUAjFQgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lotte Coolish TV Commercial: \u201cA Cool, Blue Summer Has Arrived\u201d (15-Second Version)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/83A2TgK28v0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konsep_Virtual_Idol_Di_Latar_Dunia_Nyata\"><\/span>The Concept of Virtual Idols in a Real-World Setting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main appeal of this Coolish video lies in the way virtual characters are integrated with real-world locations. Miku and Suisei still appear as animated characters, but they are set in environments that feel close to everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of approach is not uncommon in virtual idol music videos. Hatsune Miku has previously appeared in visual concepts that blend digital characters with modern settings in <a href=\"https:\/\/youtu.be\/jsQXgDZIIrY\">Intergalactic Bound<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoshimachi Suisei also has several music videos that play with the sense of space, the stage, and cinematic visuals. Some examples include <a href=\"https:\/\/youtu.be\/9ijHd0knEww?list=RD9ijHd0knEww\">The Stargazing Girl<\/a>, <a href=\"https:\/\/youtu.be\/UYEZL13MUFk?list=RDUYEZL13MUFk\">AWAKE<\/a>, and <a href=\"https:\/\/youtu.be\/8ZP5eqm4JqM?list=RD8ZP5eqm4JqM\">BIBBIDIBA<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Coolish video takes a more casual approach. Miku and Suisei don\u2019t just appear on stage or in a fantasy-style visual world\u2014they\u2019re right there among students, at school, and participating in summer activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration feels light, musical, and perfectly captures the summer vibe that Coolish brings.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lotte merilis video Summer untuk Coolish dan Soh dengan menghadirkan Hatsune Miku serta Hoshimachi Suisei. Video ini menarik karena menampilkan dua virtual idol tersebut di latar dunia nyata lewat TVCM berjudul Tsumetakute Aoi, Natsu ga Kita. Hatsune Miku Dan Hoshimachi Suisei Dalam Video CM Hatsune Miku dikenal sebagai karakter Vocaloid yang berasal dari ruang digital. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,162],"tags":[329,368,232],"class_list":["post-19694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-anime","tag-hatsune-miku","tag-music","tag-pop-culture"],"featured_image_src":"https:\/\/playeatsleep.fun\/wp-content\/uploads\/2026\/07\/sub2.webp","author_info":{"display_name":"Tesla","author_link":"https:\/\/playeatsleep.fun\/en\/author\/zheilla\/"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hatsune Miku dan Hoshimachi Suisei tampil dalam campaign Summer Coolish dan Soh dengan visual dunia nyata dan lagu Ao no Sumika.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" 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