{"id":19795,"date":"2026-07-19T08:47:07","date_gmt":"2026-07-19T01:47:07","guid":{"rendered":"https:\/\/playeatsleep.fun\/?p=19795"},"modified":"2026-07-19T08:47:11","modified_gmt":"2026-07-19T01:47:11","slug":"sega-buka-official-store-di-beijing","status":"publish","type":"post","link":"https:\/\/playeatsleep.fun\/en\/sega-buka-official-store-di-beijing\/","title":{"rendered":"SEGA Opens Official Store in Beijing"},"content":{"rendered":"

SEGA is once again expanding its physical presence in Asia. Following the successful opening of a store in Shanghai in 2025 and its first flagship store in Japan in the middle of that same year, it\u2019s now Beijing\u2019s turn. SEGA STORE BEIJING officially opened on July 18, 2026, at the Chaoyang Joy City shopping center, one of the largest malls in China\u2019s capital.<\/p>\n\n\n\n

For us, this move by SEGA is worth noting. While many game publishers are scaling back their physical presence and focusing entirely on digital platforms, SEGA is doing the opposite: opening store after store in major Asian cities. This isn\u2019t the first store, and it likely won\u2019t be the last.<\/p>\n\n\n\n

\"SEGA
SEGA Official Store <\/figcaption><\/figure>\n\n\n\n

Third Store, Second City in China<\/h2>\n\n\n\n

SEGA STORE BEIJING is the third location globally after Shanghai and Tokyo, and SEGA\u2019s second location in China. Interestingly, the store is strategically located in the basement (B1) of Chaoyang Joy City, at 101 Chaoyang North Road\u2014an area known as one of Beijing\u2019s busiest shopping districts.<\/p>\n\n\n\n

In terms of products, SEGA STORE BEIJING essentially offers the same selection as SEGA STORE SHANGHAI. However, there are a few extras that make it a little more special: a number of exclusive SEGA and ATLUS items sold only in Beijing, plus demo stations and several unique attractions not found in other stores.<\/p>\n\n\n\n

Unfortunately, the official announcement did not provide specific details about which exclusive items are included. We\u2019re quite curious, given that ATLUS has a solid fan base thanks to franchises like Persona and Shin Megami Tensei.<\/p>\n\n\n\n

This store is open every day from 10:00 a.m. to 10:00 p.m. local time, although SEGA has not specified whether there are any specific holidays outside of those operating hours.<\/p>\n\n\n\n

Part of SEGA's Transmedia Strategy<\/h2>\n\n\n\n

Opening physical stores like this is actually nothing new in SEGA\u2019s overall strategy. The Tokyo-based company openly cites \u201ctransmedia\u201d as one of the main pillars of its business\u2014that is, expanding its game IPs into various other mediums, such as film, music, retail, and merchandise.<\/p>\n\n\n\n

In other words, the SEGA STORE isn\u2019t just an ordinary souvenir shop\u2014it\u2019s part of SEGA\u2019s effort to establish a tangible presence in the physical world, not just on screen. This makes perfect sense given SEGA\u2019s extensive IP portfolio\u2014ranging from Sonic the Hedgehog and Persona to Yakuza\/Like a Dragon\u2014all of which are prominently featured in the promotional visuals for the store\u2019s opening.<\/p>\n\n\n\n

For SEGA and ATLUS fans who happen to be in Beijing\u2014or who are planning a visit there\u2014SEGA STORE BEIJING is definitely worth adding to your itinerary. For more information about products and events at the store, SEGA recommends following the official SEGA STORE social media accounts on Weibo and Red (Xiaohongshu).<\/p>\n\n\n\n

Let\u2019s just wait and see if, after Shanghai, Tokyo, and Beijing, another city in Asia will be next in line.<\/p>","protected":false},"excerpt":{"rendered":"

SEGA kembali memperluas jejak fisiknya di Asia. Setelah sukses membuka toko di Shanghai pada 2025 dan toko flagship pertamanya di Jepang pada pertengahan tahun yang sama, kini giliran Beijing yang kebagian jatah. SEGA STORE BEIJING resmi dibuka pada 18 Juli 2026 di pusat perbelanjaan Chaoyang Joy City, salah satu mal terbesar di ibu kota China […]<\/p>\n","protected":false},"author":1,"featured_media":19747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[65,81],"class_list":["post-19795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-news","tag-sega"],"featured_image_src":"https:\/\/playeatsleep.fun\/wp-content\/uploads\/2026\/07\/16.webp","author_info":{"display_name":"Moeka","author_link":"https:\/\/playeatsleep.fun\/en\/author\/playeatsleep-fun\/"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t