McDonald Japan recently introduced a new anime girl mascot. This mascot immediately caught the public's attention due to its unique visual appearance but with a very long and unusual name. It adds an element of Japanese pop culture to McDonald's promotions, attracting customers who are curious about the anime girl mascot.
Origin of Anime Girl Mascot Name
Anime girl mascot name Imadakedabuchitabemi consists of several Japanese elements creatively arranged to convey the characteristics of the specialty menu being promoted. The name is a combination of the following words:
- Imadake (今だけ) - Meaning "only now," it hints that this mascot and the menu he is promoting are only available for a limited time. With the element "Imadake," McDonald's emphasizes exclusivity, creating a sense of urgency for customers to try the special menu immediately.
- Dabuchi - A popular abbreviation for "Daburu Chiizubaagaa" or Double Cheeseburger in Japanese pronunciation. Dabuchi is a familiar name among McDonald's fans, and the use of this name on the mascot helps to associate the character with the already iconic menu item.
- Tabemi (食べ美) - The "Tabe" part comes from "taberu" (to eat), while "mi" uses the kanji 美, meaning "beautiful." The name also sounds like "tabetemite," which means "try eating," adding a sense of invitation to enjoy the special menu. With "Tabemi" as part of the character's name, McDonald's created a character that has a feminine and friendly appeal, as if inviting customers to "eat pretty now."
The combination of these three elements makes the character's name a symbol of creative promotion that combines local language and a unique style.
Dabuchi's "Now Only" Specialty Menu
Starting October 23, McDonald Japan is introducing two special Dabuchi burger variants: Garlic Onion Dabuchiwith a savory onion flavor, and Kara Dabuchi or Spicy Dabuchi, with a spicy kick. These two limited edition burgers are known as ima dake or "only now." The presence of this anime mascot reinforces the concept of exclusivity, as if inviting customers to try this special menu that is only available for a short time.
Anime Girl Mascot Visuals
With a red and gold outfit, the colors synonymous with McDonald's, and large, prominent accessories, the character looks like a pop culture icon. In addition to his striking design, the character also has a "Now" (今) badge on his jacket, signifying that his appearance at McDonald's is exclusive and time-limited. This also reinforces the message in his name, which reflects that his presence is a special opportunity for customers.
Fan Response on Social Media
Fan reactions to the character have been mixed. Most were amused by the long and unusual name, which many found amusing but still interesting. The character's retro visual design was also appreciated by pop culture fans, especially among the anime community who favored the classic style. The character is seen as proof that McDonald Japan can successfully utilize local cultural elements in creative marketing strategies.
Step McDonald Japan introducing new anime characters with creative names proves that unique branding can blend in with pop culture. The character's name not only has a deep meaning, but also conveys a promotional message in an interesting and unusual way. The presence of this character adds an exciting experience for customers and builds an emotional connection with the Japanese anime and pop culture fan community.
Source: Twitter/@McDonaldsJapan Via SoraNews24
