Tokyo Game Show 2025 (TGS 2025) started building excitement with the launch of a teaser video, a new logo, and a social media campaign with prizes.
New Visuals and Logo Welcome TGS 2025
The official TGS 2025 teaser has been released via the Tokyo Game Show YouTube channel. The illustrations for this teaser are by Zashikawarashi, a Fukuoka-based illustrator known for his distinctive and expressive visual approach. He carries the theme "An endless playground where you can't play enough", which reflects the spirit of unlimited exploration in the world of gaming.
In addition, TGS also introduced a new logo design for the first time. This design represents a new direction towards new era TGS-with a fresh visual approach and a focus on digital entertainment expansion. The logo will be displayed as a large monument at the event site, and designed as an official photo spot for visitors.
Rewards Campaign on Official Social Media
To celebrate the launch of the new teaser and logo, two prize campaigns were held online. The campaign first organized in Tokyo Game Show official X/Twitter account from May 15 to 31, 2025. You can enter by following the account and reposting the campaign post. The prize is a limited edition t-shirt for ten winners.
The second campaign was run by media partner Tokyo Game Show. Prizes include a mobile accessory case, mouse pad, and special neck strap. How to enter and the number of winners will be at the discretion of each media partner.
Exhibitor and Sponsor Registration Closes Soon
Exhibitor registration for TGS 2025 will close on May 30, 2025. Adjustments to the hall layout are also being made to allow for more participation from publishers, developers, media, and brands looking to introduce products to a global audience.
In addition to the exhibition booth, various sponsorship and advertising options are also available with different deadlines. Complete information is available at Tokyo Game Show official website.
Event Schedule and Location
Tokyo Game Show 2025 will be held over four days, with the following divisions:
- September 25-26: Business Day (10:00-17:00 JST)
- September 27: General Public Day (09.30-17.00 JST)
- September 28: General Public Day (09.30-16.30 JST)
The venue remains at the Makuhari Messe complex in Chiba, which includes Exhibition Halls 1-11, the International Conference Hall, and the Event Hall. This year, TGS is targeting 250,000 visitors with a booth capacity of 2,500 units.
The launch of new visuals and an online campaign marked the start of preparations for TGS 2025. With a fresh concept and a more interactive approach, the event remains an important gathering point for the global gaming community. For more information, visit Tokyo Game Show official website or follow Tokyo Game Show official X/Twitter account.
Like last year, the PlayEatSleep team also plans to attend Tokyo Game Show 2025. Stay tuned to PlayEatSleep for the latest news!
Source: official press release
