SEGA has revealed its booth lineup for gamescom asia x Thailand Game Show 2026. The event will take place October 29–November 1, 2026, at the Queen Sirikit National Convention Center in Bangkok, with the SEGA booth located in Entertainment Area B5.
At the booth, you can try out STRANGER THAN HEAVEN, Persona 4 Revival, and Total War: WARHAMMER 40,000. SEGA has also prepared booth activities, a mini-stage, a special segment on the main stage, and a variety of original merchandise.
Read also: Bandai Namco's Lineup at gamescom asia x Thailand Game Show 2026
Schedule and Venue for gamescom asia x Thailand Game Show 2026
This event is divided into two areas with different schedules.
Here are the details:
| Area | Date | Hours of operation |
|---|---|---|
| Business Area | October 29–30, 2026 | 10:00 a.m.–6:00 p.m. ICT |
| Entertainment Area | October 30–November 1, 2026 | 9:30 a.m.–8:00 p.m. ICT |
It’s located at the Queen Sirikit National Convention Center, 60 Ratchadaphisek Road, Khlong Toei, Bangkok 10110, Thailand. You can check ticket information at gamescom asia official ticket page.
Games you can try at the SEGA booth
SEGA is offering demos and activities that invite visitors to step into the world of each game. Here’s the list:
- STRANGER THAN HEAVEN: Get an early look at this game world at the hands-on corner. Everyone who plays will receive an original novelty item.
- Persona 4 Revival: Try out this highly anticipated new game from ATLUS. All players who try the demo will receive a special gift.
- Total War: WARHAMMER 40,000: Lead the Space Marines through three gameplay scenarios. Play the demo to experience its unique features.
- Metaphor: ReFantazio Photo Activity: Scan the special QR code at the booth to participate in the photo activity. Visitors who share their photos on social media will receive an original novelty item.
List of merchandise and booth giveaways
Each title has its own prize. Here are the details of the prizes you can win:
| Game | Requirements | Gifts |
|---|---|---|
| STRANGER THAN HEAVEN | Hands-on play | Original neck strap |
| STRANGER THAN HEAVEN | Wishlist | Clear the original file folder |
| Persona 4 Revival | Hands-on play | Original P4R Sticker |
| Persona 4 Revival | Wishlist | Paper glasses to “become” the protagonist |
| Total War: WARHAMMER 40,000 | Hands-on play | Acrylic dog tag keychain |
| Total War: WARHAMMER 40,000 | Wishlist | Original stickers |
| Puyo Puyo Champions | Giveaway Booth | Original Puyo Puyo Cards |
| Puyo Puyo Champions | Join Discord | Large Puyo Puyo Keychain |
| Metaphor: ReFantazio | Photo campaign | Random character card (one per post; design cannot be chosen) |
| More | Giveaway Booth | SEGA/ATLUS Special Shopping Bag (1,000 bags per day, random designs) |
Mini-stage at the SEGA booth
The SEGA booth will also host a variety of mini-stage events. One of them is a Puyo Puyo Esports tournament that visitors can participate in.
In addition, there will be an autograph session with representatives from the development teams of STRANGER THAN HEAVEN and Persona 4 Revival. The schedule details will be announced via SEGA's Official Facebook Page.
Special Stage: Persona 4 Revival and STRANGER THAN HEAVEN
SEGA and ATLUS will also be featured on the main stage at gamescom asia x Thailand Game Show 2026. Both stages will be broadcast on Thailand Game Show's official YouTube channel. Here is the schedule:
| Stage | Time | Guest star |
|---|---|---|
| Persona 4 Revival Special Stage | October 30, 2026, 2:30–3:00 p.m. ICT | zbing z., Aki Yamaguchi, Kazuhisa Wada (General Producer), Daisuke Yajima (Director), Atsushi Nomura (Business Producer) |
| STRANGER THAN HEAVEN Special Stage | October 30, 2026, 3:00–3:30 p.m. ICT | Aki Yamaguchi, Hiroyuki Sakamoto (Producer) |
So, even if you can’t make it to Bangkok, you can still watch both performances from home.
For those of you planning to attend gamescom asia x Thailand Game Show 2026, the SEGA B5 booth is the perfect place to try out STRANGER THAN HEAVEN and Persona 4 Revival while picking up original merchandise.
