Square Enix announced a partnership with TBS Television in the development of an original intellectual property (IP)-based game. This project is notable because it involves two major Japanese entertainment companies that are now targeting the global market through a cross-industry approach.
TBS Global Focus and Digital Initiatives
TBS Television is involved in this project through TBS Games, which was formed in July 2023. This unit is part of the "EDGE (Expand Digital Global Experience)" strategy to expand the reach of digital content to an international level. TBS Games is focused on creating new IPs that originate from games, not from television adaptations.
This collaboration with Square Enix is a concrete step in that initiative. The game under development was designed from the outset to reach both the Japanese and overseas markets simultaneously. This approach reflects a new direction in Japanese IP development that is more open to a global audience.
Development Information Still Restricted
At this time, no additional details have been announced regarding the title, genre, platform, or creative staff involved in the project. Square Enix and TBS have only said that the development of this game will combine the strengths and experience of each company in its field.
Although information is still limited, this project reflects a recent trend in the Japanese entertainment industry, where IPs are being built from games from an early stage. If you're keeping up with cross-industry collaborations and new IPs from Japan, this announcement is worth following closely.
Source: Square Enix
