Anime Expo 2025 is one of the important events that many hololive, VTuber, and Japanese pop culture fans look forward to. This year, the official hololive English-themed Pop Up Shop -Advent- will be present at the Los Angeles Convention Center with a variety of limited edition merchandise as well as the international debut of the AXGRIT brand.
Hololive English -Advent- and Attendance Details at Anime Expo 2025
hololive English -Advent- is one of the popular generation of VTuber managed by hololive production. The Pop Up Shop at Anime Expo 2025 will feature official merchandise themed to this generation and a collection of 1/7 scale figures that are well known among collectors.
Some of the products that were previously available at the SHIBUYA TSUTAYA Pop Up Shop in Japan will be showcased in this event. However, the organizers said that not all merchandise that has been displayed in Shibuya will be brought to Los Angeles. The life-size sculptures that were an attraction at the original location will not be displayed at this event.
Anime Expo is an annual anime-themed convention held in the United States and one of the biggest events for the Japanese entertainment industry. This year, Anime Expo 2025 (AX 2025) is scheduled to take place on July 3-6 at the Los Angeles Convention Center. The Pop Up Shop and AXGRIT booths will be located in area SH-1927. Visitors who wish to obtain limited edition merchandise are advised to check stock availability early as products are available in limited quantities.
AXGRIT: Collaborations, Lore, and International Debuts
AXGRIT is a new brand developed through a collaboration between SHIBUYA TSUTAYA and DESIGN COCO Co., Ltd. The project was first introduced in Japan on April 25, 2025 through the Pop Up Shop on the 6th floor of SHIBUYA TSUTAYA.
AXGRIT's concept tells a science fiction story about technology Cross DimensionThis technology allows humans to explore the multiverse and interact with various dimensions. The utilization of this technology triggered an event called Dimension AccidentThe Gravity Nemesis, which causes multiple realities to merge into one chaotic world. Under these conditions, the Nemesis Gravitas group used the Gravity Core to dominate the population across dimensions.
This lore is the basis for the various figure and merchandise collections developed under the AXGRIT label. The brand's presence at Anime Expo 2025 marks its official international debut with the aim of introducing its concept and products to global audiences.
COCO Store: The Official Merchandise Channel of hololive and AXGRIT
Besides being present in person at Anime Expo, AXGRIT merchandise and collaborations with this generation of VTuber are also available through COCO Store. The platform is managed by DESIGN COCO and focuses on made-to-order products that are crafted in detail by a team of artisans.
The COCO Store provides various figure lines and collectible merchandise with official licenses. Fans who are unable to attend the Los Angeles event can order some items through this e-commerce channel. Information regarding product catalogs, pre-orders, and shipping policies can be accessed through the COCO Store official website or AXGRIT social media accounts.
If you want to know the details of the AXGRIT Fuwawa and Mococo collaboration figures that have been introduced previously, you can read the information below. here.
Source: official press release
