HEROZ 株式会社 announced the participation of Tokyo Game Show 2025 (TGS2025) which will take place at Makuhari Messe, Chiba, on September 25-28, 2025.
The company will showcase AI services and technologies designed to support work processes and projects in the game industry, including case studies of collaborations with major publishers, "HEROZ ネコの手" for task automation, and AI agent "QX" for game prototyping. HEROZ's booth was located at the AI Technology Pavilion (Business Solutions) with the code 09-W89.
Exhibition focus and value to industry
HEROZ places AI as a work companion for game development and operations teams. The solutions on display target efficiency, accelerated experimentation, and improved quality of results without changing the studio's creative identity.
"HEROZ ネコの手" helps automate cross-functional repetitive tasks, while "QX" accelerates prototyping to test core loops, gameplay feel, and initial balancing. A case study of AI game development with a major corporation demonstrated real-world application on a production scale. The presentation concept is packaged in RPG party style to make it easy to understand and attractive to developers and decision makers.
Schedule, location, and target audience
TGS2025 was organized on:
- Business Days: September 25-26, 10:00-17:00
- Public Days: September 27, 9:30-17:00; September 28, 9:30-16:30 (opening may be moved forward 30 minutes depending on conditions)
- Location: Makuhari Messe (Chiba) Hall 1-11, International Conference Hall, Event Hall. HEROZ booth: 09-W89 at AI Technology Pavilion (Business Solutions). Business Days are ideal for B2B discussions, use case exploration, and exploring technical collaborations. Public Days focus on feature demonstrations and education around the potential of AI in the modern gaming ecosystem.
Products, use cases, and collaborative approach
"HEROZ ネコの手" focuses on cross-pipeline task support, including data preparation, content verification, technical documentation, and workflow orchestration. "QX" is aimed at teams that want to test ideas quickly, from mechanical prototypes to feel iterations, without hampering milestones.
Game AI case studies highlight model integration for decision-making, enemy behavior, and challenge level adaptation. HEROZ's collaborative approach emphasizes integration into existing processes, toolchain compatibility, and bilingual support for global needs. Booth visitors can explore demos, case studies, and team-contextualized solution discussions.
