ASUS presented another technological breakthrough at CES 2026 in Las Vegas. Under the theme “Always Incredible”, the company introduced a series of artificial intelligence (AI)-based innovations covering various product lines.
Samson Hu, Co-CEO of ASUS, emphasized that the true value of AI lies in its ability to simplify work. It is also designed to inspire creativity and improve the quality of users' daily lives.
This step is based on the spirit of “Ubiquitous AI. Incredible Possibilities”. This AI implementation covers the areas of public and private cloud, connected edge, up to personal client. The goal is to create a much more intuitive user experience.
ASUS' AI strategy this time covers seven major scenarios. However, the main highlights at CES 2026 focus on three categories: Workspace AI, Creator AI, and Everyday AI. All three are designed to aid productivity, support creative flow, and streamline daily activities.
Asus laptop for work (Workspace AI laptop)
The Workspace AI category is an approach to improve work efficiency across multiple devices. The main focus is the experience end-to-end from hardware to software, not just a list of technical features.
Here are the top products in this category:
- ExpertBook Ultra: A compact and lightweight AI laptop. The device is powered by up to Intel Core Ultra X9 Series 3 processors. The display uses a 14-inch 3K Tandem OLED panel with an HDR brightness level of 1400 nits.
- NUC 16 Pro: The high-performance AI Mini PC is powered by Intel Core Ultra X9 Series 3 processors. It supports up to 69GB LPDDR5x RAM (9600 MT/s) which increases speed to 20% and lowers power consumption to 50%.
- UGen300 USB AI Accelerator: The world's first USB innovation for classic and generative AI acceleration. It includes a Hailo-10H chip that delivers up to 40 TOPS performance with 2.5W of efficient power.
Asus laptop for content creators (Creator AI laptop)
The Creator AI category emphasizes the combination of high-performance hardware with intelligent applications such as StoryCube, MuseTree, and Creator Hub. The focus of this category is on supporting creative work such as content editing and production in a seamless manner. mobile.
Flagship products in this category include:
- ProArt GoPro Edition (HN7306): Laptop convertible 13-inch unique collaboration with GoPro. Powered by an AMD Ryzen AI Max+ 395 processor and up to 128GB of RAM. In addition to the rugged design (rugged) and GoPro Hotkey buttons, the 1.39 kg laptop features a 3K ASUS Lumina OLED touchscreen and 12 months of GoPro Premium+ bundling.
- ProArt PZ14 (HT407): A tablet for creators who need high mobility. It uses an 18-core Snapdragon X2 Elite processor with AI capabilities of up to 80 TOPS. The display uses ASUS Lumina Pro OLED and supports a full range of accessories such as ASUS Pen 3.0, keyboard Bluetooth, and protective stand cover.
Asus laptop for everyday (Everyday AI laptop)
The Everyday AI approach aims to bring this technology to everyday devices. The integration is designed to be seamless for work, light creative projects, learning, and daily routines at home.
Here is the lineup of products in this category:
- Zenbook DUO: The latest Zenbook DUO laptop with two 14-inch ASUS Lumina Pro OLED displays and a Ceraluminum body. Its new hinge reduces the distance between screens by 70% for a more unified view. Powered by Intel Core Ultra X9 Series 3 processor and dual 99Wh batteries.
- Zenbook A14 (UX3407): Lightweight laptop weighing under 1kg with Ceraluminum material. It uses an 18-core Snapdragon X2 Elite processor (80 TOPS NPU) for a Copilot+ PC experience. The battery is claimed to last up to 35 hours of video playback.
- Zenbook A16: A 16-inch OLED 3K laptop for professionals who need a big screen. It's powered by the 18-core Snapdragon X2 Elite Extreme, weighs 1.2kg, and also uses rugged Ceraluminum materials.
- V400 AiO: PC All-in-One The world's first Copilot+ with Snapdragon X processor (45 TOPS). It has a 24-inch Full HD display (178° viewing angle) with touchscreen option. It features dual Dolby Atmos 3W speakers, perfect for space-saving use.
- V Series Home Desktop: ASUS introduces a new line of home desktops (VM701MG, VM501MH, V501MV, V501SV) with designs that blend with modern interiors and silent thermal systems. It offers the latest Intel or AMD Ryzen AI 7 (NPU >50 TOPS) processor options, as well as graphics configurations up to dual NVIDIA GeForce RTX 5060 with 80 PLUS Platinum power efficiency.
The presence of this series of AI devices from ASUS is expected to support various aspects of life, from work to creativity. For more information about this product lineup, please visit the official page. Always Incredible.
Source: official press release
