Celebrating Sonic 35th Anniversary and Persona 30th Anniversary, SEGA ATLUS held festivals in Southeast Asian countries. The festival was first held in Manila, Philippines and continued in Indonesia. The event was held for two days starting on Saturday (7/2/2026) to Sunday (8/2/2026) at Mall of Indonesia, Kelapa Gading, North Jakarta. As the first major event held by SEGA and ATLUS in Indonesia, this is certainly the right momentum to greet old and new fans from Indonesia.
The two Japanese developers are bringing a lineup of titles game Their mainstay to enliven this festival. The festival can be divided into four areas: Game Area, Merchandise Area, Community Area, and Stage Area. In each of these areas fans are treated to a variety of interesting activities that cannot be missed.
Read also: SEGA ATLUS Festival Comes to Jakarta this February
Enthusiastic fans try out games at SEGA ATLUS Festival
In Game Area, Fans can try out the lineup of games brought by SEGA and ATLUS, from the latest games to games that will be released in the near future. The lineup of games brought are:
- Sonic Racing: CrossWorlds
- Sonic Rumble
- Yakuza Kiwami 3 & Dark Ties
- Football Manager 26
- SEGA Football Club Champions 2026
- Persona 3 Reload
- Persona 5 Royal
- HATSUNE MIKU: COLORFUL STAGE!
We came on the first day and observed that the enthusiasm to try the game at Game Area is very high. When the mall first opened, there weren't many visitors, but as time went by, queues formed and some fans had to wait a long time for their turn.
In addition to trying out the game, on each booth has special activities for fans that if participated in will get merchandise Unique. Of course, this increased the enthusiasm of fans so that by the time we monitored at 4 p.m., there were many booth has run out merchandise quota unique on the first day.
Illustration Works in the Community Area
SEGA ATLUS displays various fan art Indonesian community works in this area, so that it can be enjoyed by fans who come. In this community area, fans also chatted and discussed games made by these two developers while enjoying the event at Stage Area.
Community members were also present to enliven the event, by attending using the cosplay characters from games made by these two studios. Therefore, for fans who want to take a photo with the cosplayer can do so in this area or around the venue. In addition, there are also darts game as an activity that can be played with friends.
Fun Events at SEGA ATLUS festival Stage
At Stage Area, SEGA and ATLUS presented a variety of interactive programs, ranging from gameplay showcase live, quizzes, and mini tournaments. On the first day of the lineup influencer Famous names were present to fill the programs, such as Davidbeatt, Luthfi Halimawan, Miawaug, and Erria eri.
At 5 p.m. Sonic the Hadgehog should be present for the session. meet-and-greet and photos with visitors, but were eventually moved to the Sonic Racing photo op: CrossWorlds. At the end of the first day, there was also lucky draw to get a variety of attractive prizes.
It's clear that the event organized by SEGA and ATLUS was a huge success on the first day. We can't even imagine the fan enthusiasm that will happen on the second day, Sunday (8/2/2026).
Long queues at the Merchandise Area
In this area, fans can purchase official merchandise which was specially imported from Japan. Hence, the enthusiasm of fans to get their hands on the merchandise the mall. We also came when the mall opened to queue, and to our surprise there was already a line that started before the mall opened. This shows how much enthusiasm Indonesian fans have for the show. game made by these two developers.
After we managed to get merchandise we wanted, we realized that the line that had formed behind us was getting longer and longer until it surrounded the venue event. Due to the length of the queue, the organizers finally formed two queues so as not to block the way of mall visitors. We monitored at the location at 16.00 this queue still has not decreased because there are still many new fans joining the queue.
Make sure you monitor SEGA's official social media pages to get updates from this event.
