In January 2025, special units from the series Love Live!AiScReam, released their debut single titled "Ai♡Scream!". This unit consists of three popular characters: Ruby Kurosawa (Aqours), Ayumu Uehara (Nijigasaki High School Idol Club), and Shiki Wakana (Liella!). The first performance of this song took place in February 2025 in Yokohama in the series of LoveLive! Series Asia Tour 2024: Minna de Kanaeru Monogatari, and soon became a fan favorite.
Viral on TikTok and YouTube
In early March 2025, live performance footage Ai♡Scream! uploaded to TikTok, featuring an interesting part of the lyrics: "Ruby-chaaan! Hi! Nani ga suki? (What do you like?)". The piece quickly became a trend, inspiring thousands of lip-sync and dance videos from users around the world. Celebrities, influencers, and even K-pop artists jumped on the trend, accelerating the spread of the song's virality.
Official account Love Live! on TikTok recorded over 80 million views for related content, with over 500,000 fan-made videos using the song. On YouTube Shorts, the song made the daily Top 50 in 11 countries, demonstrating its immense global appeal.
Chart and Playlist Domination
Success Ai♡Scream! is not just limited to social media platforms. The song held the No.1 spot for 19 consecutive days on Japan's Spotify Viral Top 50 and peaked in six other countries for the same category. In addition, the song was also included in popular playlists such as Women of Anime (Spotify), Viral Hit Korea (Spotify), and The Short List (YouTube Music), expanding its audience reach across various digital music platforms.
As a token of appreciation to fans, AiScReam announced that it will hold a special concert titled "AiScReam presents TOPPING LIVE とけちゃう前に会いに来て♡♡♡" at Pacifico Yokohama on September 6-7, 2025. This event is expected to be a special moment for fans to witness the live performance of this rising unit.
Who is AiScReam?
AiScReam is a special unit formed by three characters from the series Love Live!:
- Ruby Kurosawa (CV: Ai Furihata) from Aqours
- Ayumu Uehara (CV: Aguri Onishi) from Nijigasaki High School Idol Club
- Shiki Wakana (CV: Wakana Okuma) from Liella!
The unit was formed for a limited time with the unique concept of "Screaming for Love", combining the energy and passion of each character to create a refreshing musical experience.
Phenomenon Ai♡Scream! shows how the power of social media can elevate a song to a global hit in no time. With the support of a vast fan community and effective promotional strategies, AiScReam has successfully established themselves as one of the idol units to be reckoned with in the Japanese and international entertainment industry.
