Tokyo's Harajuku district is set to welcome a new destination for VTuber fans. Cover Corp has just announced plans to open a permanent physical store for its hololive production in an area synonymous with fashion trends.
This expansion move was realized through a partnership with Kiddy Land. This retail company has extensive experience managing popular character stores in Japan.
Through this collaboration, fans can look forward to exclusive products and unprecedented interactive experiences.
Hololive Store Location and Opening Schedule in Harajuku
The official shop door named hololive production official shop in Harajuku will be opened to the public on April 24, 2026.
The store will occupy a strategic area within the Tokyu Plaza Omotesando “Omokado” shopping center.
Given the high enthusiasm of fans, the organizers predict that there will be a surge of visitors on the first two days, April 24 and 25, 2026.
Therefore, entry during this period will be strictly limited for the convenience of all.
For those of you who plan to come on that date, you must make a ticket reservation in advance through the LivePocket-Ticket- platform. Without this reservation ticket, visitors will not be allowed to enter the store area.
You can read more detailed information about the visit rules directly through this page.
Hololive Exclusive Talent and Merchandise List
Moving on to the product section, the store is ready to pamper visitors with its extensive line of official merchandise.
The collection includes exclusive Harajuku edition items, selected items from the official online shop, and various other licensed products.
However, keep in mind that the store may impose a limit on the purchase amount for a particular item, depending on the stock availability at the location.
The main attraction of this collection is of course the Harajuku Original merchandise line. The line features a new visual design with a colorful Harajuku theme.
There are ten talents who are part of this Harajuku Original theme. They consist of Usada Pekora, La+ Darknesss, Kobo Kanaeru, Fuwawa Abyssgard, and Mococo Abyssgard.
The lineup is complete with Isaki Riona, Koganei Niko, Mizumiya Su, Rindo Chihaya, and Kikirara Vivi.
Complementing the main collection, the store also presents the Harajuku Chibi Style line. The design concept for this second line takes inspiration from the theme of desserts or sweet treats that are very popular in the area.
Talents who look adorable in the Harajuku Chibi Style version are Tsunomaki Watame, Vestia Zeta, and IRyS.
Also Read: Gundam announces collaboration project with Hololive
Novelty Bonus for Fans
Your shopping experience will certainly be more complete with the novelty bonus offer. This exclusive gift is given based on the total shopping amount stated in one receipt.
For every purchase of 3,300 yen, customers are entitled to a water bottle with an original design. There are two variants of the bottle design that will be distributed randomly.
Meanwhile, if the total purchase reaches 7,700 yen or more, shoppers can take home an original vinyl shopping bag. This bag comes with one special design that is exclusive to shoppers.
Not stopping there, the organizers also prepared a special additional bonus for holoplus mobile application users.
Visitors only need to show the app screen to the staff at the checkout to claim the extra rewards.
Also Read: Holo vs Robo Review
Special Content and Interactive Experience
In addition to merchandise, the store also offers a variety of special content within the shopping area. These interactive experiences are specially designed to provide added value for visitors who come directly to the location.
Here are some interesting contents that can be enjoyed while in-store:
- Life-Size Figure: Visitors can see first-hand the exhibition of a one-to-one scale figure of Usada Pekora. This figure will be on display for a limited time, starting from April 24 to May 31, 2026.
- Spatial Reality Display: Sony's 3D screen facility allows visitors to view live holographic videos without the need for special glasses. The video features Usada Pekora, Fuwawa Abyssgard, Mococo Abyssgard, and Kikirara Vivi. Given the capacity of the equipment, viewing quotas will be limited each day.
- In-Store Broadcast: The store area will be accompanied by voice message broadcasts specially recorded by the talents. In addition, the walls of the store will also be decorated with replica displays of their signatures and written messages.
The presence of this physical store is a major expansion step for Cover Corp in strengthening their brand in the retail market.
Despite its location in Japan, the release of this exclusive merchandise is still exciting news for global fans who keep up with their favorite VTuber.
