The Pakistan Software Export Board (PSEB) has announced an official delegation to the Tokyo Game Show 2026. The delegation consists of 12 leading Pakistani game studios and interactive technology providers. The PSEB operates under Pakistan’s Ministry of Information Technology and Telecommunications.
This delegation program is supported by the Japan International Cooperation Agency (JICA) through its technical cooperation project. JICA’s support underscores the bilateral collaboration between Pakistan and Japan in the digital creative industries sector.
The Growth of Pakistan’s Gaming and Creative Industries
Pakistan’s gaming, animation, and graphics industries are experiencing rapid expansion. The sector is supported by more than 12,000 game developers, 3D artists, and creative engineers spread across 300 active studios. The industry’s export growth rate has reached 125 percent.
Pakistani studios focus on addressing the operational challenges frequently faced by international publishers. The services they offer range from 3D art production and engineering using Unreal Engine and Unity to quality assurance for live operations and mobile game co-development.
The PSEB also highlighted Pakistan’s cost advantages, noting that operating costs there can be up to 70 percent lower than in Western markets. This combination, coupled with strong English language skills, makes Pakistan a competitive partner for Japanese game developers.
12 Companies Represented in the Delegation
Here are the 12 studios and companies that are part of the PSEB delegation at the Tokyo Game Show 2026:
- AB Ark — A game studio and interactive technology provider focused on mobile game development and visual production.
- About Digital — A creative technology and digital marketing company that provides app animation, motion graphics, performance marketing, and ASO/APSO tools.
- Aptech Media — A digital media and game development firm that offers interactive design and custom mobile games.
- Center of Excellence in Gaming & Animation (CEGA) — A national initiative that brings together government support, studio incubation, developer training, and global publishing channels.
- Frag Games — A game studio specializing in full-cycle game engineering, art asset creation, and cross-platform mechanics.
- Innovative Pixels — A creative studio specializing in mobile game production, 3D art pipelines, and interactive visual design.
- Lion Gamez Studio — A mobile game studio that develops casual, simulation, and action games for a global audience.
- Mediatiz Foundation — A creative digital agency and production studio specializing in interactive media and digital content.
- Play Zee Studio — An interactive game studio focused on casual and mid-core mobile gaming experiences.
- Playmax Group — A studio specializing in the publishing and development of casual, simulation, strategy, and hybrid games, offering services in publishing, user acquisition, live operations, and co-development.
- Ropstam Solutions — A technology and software development company that provides game engineering and web applications for international clients.
- Sablo Studio — A mobile game studio with over 20 million U.S. dollars in lifetime revenue, as well as an official partner of Ubisoft, Azur Games, and Lion Studios.
PSEB invites publishers, platform developers, media outlets, and industry partners to visit the Pakistan Pavilion during the Tokyo Game Show 2026. Visitors can watch live game demos, observe technical art workflows, and meet directly with executive management to discuss co-development and outsourcing opportunities.
Location of the Pakistan Pavilion at Makuhari Messe
The Pakistan Pavilion will be located in the General Exhibition Zone at the Tokyo Game Show 2026. The booth is located in Hall 4, booth number 04-C07, at Makuhari Messe. Visitors, publishers, and members of the media are welcome to visit the booth throughout the duration of the event.
Don't miss our exclusive report on TGS 2026
The TOKYO GAME SHOW is one of the world’s largest video game exhibitions, organized by the Computer Entertainment Suppliers Association (CESA) in collaboration with Nikkei Business Publications, Inc. and DENTSU INC. TGS has become the premier platform for video game industry professionals to showcase their latest innovations and technologies.
Asia’s largest gaming festival is about to celebrate its 30th anniversary and promises an exhibition on a scale unlike any in previous years. With the theme “The Longest Five Days of Nonstop Play,” this year’s event will make history. For the first time, the exhibition will run for a full five days.
The offline exhibition will be held at Makuhari Messe, Chiba, from September 17 to September 21, 2026. The format of the event remains a hybrid system, combining on-site exhibitions with online initiatives to reach a global audience.
Stay tuned for the latest and exclusive coverage of TGS 2026, only at PlayEatSleep.Fun.
