Glico Indonesia, the manufacturer of Pocky, announced a special collaboration with VTuber group hololive Indonesia. This collaboration will blend the real and virtual worlds, giving fans the opportunity to connect more closely with their idols through a series of campaign and unique experiences.
Pocky x hololive Indonesia Campaign Mechanism
To participate in campaign fans only need to purchase three packs of any variant of Pocky at Indomaret, Alfamart, or Alfamidi outlets. Each such purchase will get one photocard Pocky x hololive Indonesia limited edition.
Photocard This comes with a QR code that serves as a digital raffle ticket. By scanning the code, participants will be registered in the draw to win the grand prize. The campaign This will last until the supply photocard Discharged.
Grand Prize: Exclusive Fan Meeting with hololive Talent
A total of 100 lucky lucky draw winners will receive an invitation to the event fan meeting Exclusive. The winner will have the opportunity to meet two Hololive Indonesia talents, namely Kobo Kanaeru and Ayunda Risu. The event is scheduled to be held in January 2026.
The lottery registration will close on November 30, 2025, with the winners announced on December 8, 2025 through Glico Indonesia's official social media channels, namely Instagram, Facebook, and TikTok.
The presence of Pocky and hololive at Comic Frontier 21
This collaboration will also be present in Comic Frontier 21 (Comifuro). Glico Indonesia will be the sponsor for the concert offline hololive Indonesia's first ever “hololive Indonesia 5th Anniversary LIVE Chromatic Future”, which will be held on November 15-16 at ICE BSD.
Motoaki Tanigo, President and CEO of COVER Corporation, welcomed the partnership. “We are delighted that hololive Indonesia can collaborate with a big brand like Pocky. Both Pocky and hololive are from Japan, and we hope to continue spreading the spirit of Japanese culture with our fans in Indonesia. We invite all fans to look forward to various exciting collaborations between Pocky and hololive, including booth specials at Comic Frontier and campaign national future,” he said.
At the event, Glico will present booth Pocky special where visitors can buy Pocky products bundled with merchandise hololive exclusive.
Virtual Interaction Through Live Shopping Sessions
As part of the collaboration, the VTubers from hololive Indonesia are also scheduled to hold several sessions live shopping. Through this session, fans can interact directly with their idols while shopping for Pocky products in person. Online.
This initiative is part of Glico's efforts to strengthen its presence on the platform. e-commerce and connect with digital consumers interactively.
The collaboration between Pocky and Hololive Indonesia is one of the interesting movements in the industry. pop culture the country, combining the power of a big brand with a solid fan community.
Source: official press release
