SEGA has announced details about the SEGA/ATLUS booth for the Tokyo Game Show 2026. The booth is described as one of the largest in the history of SEGA’s participation in the event. The event will take place at Makuhari Messe from September 17 to 21, 2026.
The SEGA/ATLUS booth is located in Hall 4, N01, near the station area. SEGA has also opened an official store in Hall 11, W03, dedicated to merchandise sales. Members of the public still need a paid ticket to enter the exhibition area.
A Lineup of Games Featured at the SEGA/ATLUS Booth
This booth features live demos of several titles from SEGA and ATLUS. Here is the list of featured games:
- STRANGER THAN HEAVEN, featuring a theater area and a walk-through museum
- Persona 4 Revival, featuring a live demo session
- Total War: WARHAMMER 40,000, featuring a live demo session
- Crazy Taxi: World Tour, featuring an arcade-style demo
- Sonic Racing: CrossWorlds, featuring a special TGS 2026 build on a vertical screen
- Metaphor: ReFantazio, featuring the Trials of the Blade minigame
- Two Point Hospital: Full Health Collection, presented in video format
Reservations for the play *STRANGER THAN HEAVEN* have been closed since September 3. Some performances may still be open to walk-ins, depending on conditions at the time of the event.
Interactive Activities for Visitors
Each demo area features additional activities outside of the play sessions. Here are a few examples:
- Persona Summoning Photo Op and Teddie Photo Spot in the Persona 4 Revival area
- Hammer Challenge in the Total War: WARHAMMER 40,000 area, for visitors 18 and older only
- Devolada Yellow Jack Photo Spot in the Crazy Taxi: World Tour area
- The "Trials of the Blade" minigame in the Metaphor: ReFantazio area, featuring random rewards for those who successfully complete it, etc.
Promotional Items and Exclusive Merchandise
SEGA is giving away various free promotional items at each demo area. Here are a few examples:
- STRANGER THAN HEAVEN Hand Fan and Analog Stick Covers
- Shopping bags featuring themes from *Persona 4 Revival* and *Metaphor: ReFantazio*
- EVANGELION and Godzilla Crossover Poster for Sonic Racing: CrossWorlds
- Total War: WARHAMMER 40,000 keychains and tenugui towels, etc.
Some items were given out after the demo session, while others were distributed immediately upon meeting certain requirements, such as providing proof of a wish list or posting on social media with the official hashtag.
In addition to promotional merchandise, SEGA has also opened an official TGS 2026-themed store. You can visit the official page at SEGA and ATLUS’s Official TGS 2026 Merchandise Page.
This store sells STRANGER THAN HEAVEN T-shirts, Persona 4 Revival acrylic plaques, Junes aprons, Sonic the Hedgehog crossbody bags, and even embroidered SONIC PICO PARK T-shirts.
Other Publishers Adding to the Excitement at the Booth
This booth isn't just occupied by SEGA and ATLUS. Several other publishers are also showcasing their own titles:
- PICO PARK, featuring a demo of SONIC PICO PARK
- Arc System Works, featuring demos for DEMONS’ NIGHT FEVER, DAVE THE DIVER: COMPLETE EDITION, Qliphah in Providence’s Shadow, and Absolum
- Electronic Arts, with the EA SPORTS FC™ 27 demo
- Kepler Interactive, featuring the video for Clair Obscur: Expedition 33
- SHIFT UP, featuring a demo of Stellar Blade™ Complete Edition
- GPTRACK50, featuring the video "Stupid Never Dies"
- GIANTS Software, featuring a demo of the Farming Simulator 25 Beans & Alpacas Expansion
- DRAGAMI GAMES, featuring a demo of LOLLIPOP CHAINSAW NEW PROJECT (still a working title)
- New Tales, featuring the Kalanoro demo
- Remedy Entertainment, with the CONTROL Resonant demo
- WB Games, featuring a demo of LEGO® Batman™: Legacy of the Dark Knight and a video of the LEGO® Harry Potter™ Collection
Complete List of Demos and Novelty Items at TGS 2026
Here are the complete details for each exhibitor, along with the types of attractions and novelty items they distributed:
| Publisher | Attractions | Title | Novelty Item |
|---|---|---|---|
| SEGA/ATLUS | Demos & Activities | STRANGER THAN HEAVEN | Hand Fan, Analog Stick Covers, Lanyard |
| SEGA/ATLUS | Demos & Activities | Persona 4 Revival | Shopping Bag, Paper Glasses, ATLUS Water Bottle and Bottle Holder, Sticker Set |
| SEGA/ATLUS | Demos & Activities | Total War: WARHAMMER 40,000 | Acrylic Dog Tag Keychain, Tenugui Towel, T-shirt, Sticker |
| SEGA/ATLUS | Demos & Activities | Crazy Taxi: World Tour | Roof Sign Sun Visor, Logo Sticker, Devolada Yellow Jack Sticker, Crazy Money Notepad |
| SEGA/ATLUS | Demo | Sonic Racing: CrossWorlds | EVANGELION Crossover Poster, Godzilla Crossover Poster |
| SEGA/ATLUS | Activity | Metaphor: ReFantazio | Booklet with Postcard, Homo Tenta Handkerchief |
| SEGA/ATLUS | Video | Two Point Hospital: Full Health Collection | A4 Plastic File Folder |
| PICO PARK | Demo | SONIC PICO PARK | Hand Fans (8 Designs) |
| Arc System Works | Demo | DEMONS’ NIGHT FEVER, DAVE THE DIVER: COMPLETE EDITION, Qliphah in Providence’s Shadow, Absolum | Leaflet |
| Electronic Arts | Demo | EA SPORTS FC™ 27 | Hand Fan, Sticker |
| Kepler Interactive | Video | Clair Obscur: Expedition 33 | - |
| SHIFT UP | Demo | Stellar Blade™ Complete Edition | A4 Plastic File Folder |
| GPTRACK50 | Video | Stupid Never Dies | Jumbo Hand Fan |
| GIANTS Software | Demo | Farming Simulator 25: Beans & Alpacas Expansion | - |
| DRAGAMI GAMES | Demo | LOLLIPOP CHAINSAW NEW PROJECT (Tentative Title) | Logo Stickers, Keychains |
| New Tales | Demo | Kalanoro | Sticker |
| Remedy Entertainment | Demo | CONTROL Resonant | T-shirt, Tote Bag |
| WB Games | Demo | LEGO® Batman™: Legacy of the Dark Knight | Retro Batman™ Video Game Minifigure |
| WB Games | Video | LEGO® Harry Potter™ Collection | - |
Some of the items listed above are only available under certain conditions, such as pre-ordering, adding them to a wish list, following the official account, or posting on social media with the specified hashtag.
Terms and Conditions for Playing the Demo
Some demonstrations have specific restrictions that visitors should be aware of before visiting. The rules are as follows:
- Demos for Total War: WARHAMMER 40,000, LOLLIPOP CHAINSAW NEW PROJECT, and CONTROL Resonant are for visitors 18 and older only
- A standby line system may be implemented depending on conditions during the event
- Most promotional items are available while supplies last
SEGA recommends that visitors stay up to date on the latest developments through SEGA/ATLUS TGS 2026 Website before visiting the location.
Don't miss our exclusive report on TGS 2026
TOKYO GAME SHOW is one of the world's largest game shows organized by the Computer Entertainment Supplier's Association (CESA) and co-organizers Nikkei Business Publications, Inc. and DENTSU INC. TGS has become the premier platform for game industry players to showcase their latest innovations and technologies.
Asia’s largest gaming festival is about to celebrate its 30th anniversary and promises an exhibition on a scale unlike any in previous years. With the theme “The Longest Five Days of Nonstop Play,” this year’s event will make history. For the first time, the exhibition will run for a full five days.
The offline exhibition will be held at Makuhari Messe, Chiba, from September 17 to September 21, 2026. The format of the event remains a hybrid system, combining on-site exhibitions with online initiatives to reach a global audience.
Stay tuned for the latest and exclusive coverage of TGS 2026, only at PlayEatSleep.Fun.
