Sony Group is driving a major transformation in the industry anime through the utilization of AI in anime production. This step is realized through the APDX Project (Anime Production DX), a cross-divisional initiative aimed at improving the efficiency, digitization, and sustainability of the production process. The project involves collaboration between units such as Sony Music Entertainment, A-1 Pictures, and CloverWorks.
AI Development in the Anime Production Process
In Q&A session at Sony Group's June 2025 business presentationShunsuke Muramatsu (CEO of Sony Music Entertainment Japan) stated that they are developing the technology AI-based coloring to support anime production.
He explained that, "AI is used to speed up coloring and reduce the burden on animators, not to replace the role of creators."
This statement emphasizes that the technology is focused as a tool to improve efficiency and maintain consistent visual quality.
Three Strategic Pillars in the Development of AI Anime Production
Sony divides APDX (Anime Production DX) into three main pillars that are integrated to support AI in anime production:
- Development of anime production software: Designed to improve efficiency and digital workflow in the studio.
- Internal studio digital infrastructure upgrade: This includes modernizing A-1 Pictures and CloverWorks to be ready for new technology integration.
- Development of AI-based assistive technology: To support creative processes without losing control of the creator.
These three steps were formulated based on concrete needs in the field, after consultation with anime industry players active in production.
Sony Group's Toshiyuki Araki explained that without a well-organized digital ecosystem, the implementation of technologies such as AI could create additional burdens instead of simplifying processes. Therefore, APDX places digitalization as a priority before the integration of AI technology.
APDX aims to address issues such as the high cost of analog-to-digital data conversion, inefficient asset management, and legacy software that does not support modern systems.
AI Support Software in Anime Production
The two main software developed in the APDX Project are AnimeCanvas COLOR and AnimeCanvas KEY/DO. They are designed to be compatible with the work processes of professional animators and support a more efficient anime production system.
AnimeCanvas COLOR: Coloring Process Acceleration
AnimeCanvas COLOR replaces old finishing software with technology that supports AI coloring
This software has the following main features:
- Smart Fill: Automatically color the area even if the line is not completely covered.
- High resolution up to 4K: Supports modern production needs.
- The interface is familiar: Reduce animator adaptation time from old software.
AnimeCanvas KEY/DO: Efficient Image Production and Communication
KEY/DO focuses on the process of key animation and douga (in-between drawing) with an integrated system.
This software has the following main features:
- Digital timesheet: The schedule is directly connected to timeline production.
- Digital correction: The revision process can be done immediately without reprinting.
- Industry standard layout: Reduce the complexity of layers and unnecessary elements.
This software accelerates collaboration between animators, directors, and production in real-time.
A demo of this software was first shown at ACTF2025 in TAAF. The system is designed to work optimally within the studio's internal digital pipeline and asset management.
Sony's Interdivisional Collaboration for AI Anime Production
This project was carried out through cooperation between various internal units:
- Sony Group: In charge of digital structure and strategic direction.
- Sony Music Entertainment: System development management.
- A-1 Pictures and CloverWorks: Software testing and integration in the animation studio.
According to Sony Group's Toshiyuki Araki, the main goal of APDX is to build an efficient and sustainable production system for the anime industry, not just to pursue business efficiency.
The Impact of AI in Anime Production on the Future of the Industry
APDX reflects Sony's realistic approach to integrating AI in anime production without sacrificing artistic value. The use of AI is aimed at alleviating repetitive workloads, reducing overtime, and creating a healthier work environment for animators.
The project also addresses the challenge of workforce regeneration in the anime industry, offering a more relevant and attractive working system for the new generation of digital creators.
Towards an Adaptive and Technology-based Anime Production Model
Through APDX, Sony developed a new work system that other anime studios can adopt in the future. With specialized software, AI integration, and mature digital work processes, this project paves the way for a more efficient, transparent, and scalable production transformation.
This transformation is not just about technology, but also about fundamentally revamping the working ecosystem of the anime industry, so that it is better prepared to face the challenges of the digital era and the increasing demand for global content.
AI in anime production is no longer just an experiment, but has entered the stage of real implementation through measurable steps. Sony is harnessing the power of AI not to replace creators, but to support them with solid digital infrastructure and intuitive software.
Through a collaborative and progressive approach, Sony is showing that the future of anime production can be more efficient and sustainable without losing the art and human value in it.
Source: CGWORLD, Sony Business Segment Presentation & Fireside Chat 2025 (video), Too
