Franchise Love Live! introduces his latest project titled Ikizu Live! Love Live! Bluebird, which comes with a different concept from the previous generation.

The story follows ten schoolgirls from online satellite schools Love Academy High School, which is spread across Japan, brings a new spirit and a strong digital approach. If you're a fan of idol anime, this project is worth following from the start.

Story and Trailer

The inside story Ikizu Live! Love Live! Bluebird begins with Polka Takahashi, a girl who failed her high school entrance exam due to low math scores. She then decides to continue her education at L High, which stands for Love Academy High School, an online-based school with a system of online satellite schools. L High is no ordinary school-no classes, no uniforms, not even a physical building. There is only free time, space to dream, and friends with their own ambitions.

Polka meets nine other girls who eventually form their own idol group. Together, they embark on a journey to realize their dreams, even without the formal experience of a traditional school. The first trailer of Ikizu Live! Love Live! Bluebird showcases character dynamics in a free, virtual setting, with a strong sense of camaraderie and hope-values that have always been inherent in the franchise. Love Live!.

Image via Ikizu Live! Love Live! Bluebird X/Twitter
©Project Ikizu Live!

Production Staff Ikizu Live! Love Live! Bluebird

The creative team behind Ikizu Live! Love Live! Bluebird features a combination of experienced figures with a new generation of voice actors. Here's the list of main staff and seiyuu:

Key Staff:

  • Original Concept & Member Text: Sakurako Kimino (Love Live!, Nagasarete Airantou)
  • Character Design: Hisayuki Tabata (Fate/stay night: Unlimited Blade Works, Kizumonogatari)

Character Voiceover:

  • Honon Ayasaki as Polka Takahashi
  • Rina Endō as Mai Azabu
  • Seri Miyano as Akira Gotō
  • Kokoro Fujino as Hanabi Komagata
  • Aiha Sakano as Miracle Kanazawa
  • Ria Seko as Noriko Chōfu
  • Yuki Okumura as Yukuri Harumiya
  • Akane Amasawa as Aurora Konohana
  • Honoka Kotomori as Midori Yamada
  • Aoi Suzunose as Shion Sasaki

Social Media Activation and Release Strategy

Since the official announcement, Ikizu Live! Love Live! Bluebird immediately utilized social media as the main line of interaction. Each character had an active X/Twitter account from day one, giving fans the opportunity to follow their progress directly. In addition, Project in's official YouTube channeli has released introduction videos for each character.

Digital content such as self-introductions and short dramas will be the core of the project's initial distribution. Production is also planning events and live performances. As an opener, their first single titled "What is my LIFE?" will be released on July 30, 2025, while its lyric video has been live since the day of the announcement.

About Ikizu Live! Love Live! Bluebird

This project was first announced on February 2, 2025, right after the end of the Love Live! Series Asia Tour 2024 Minna de Kanaeru Monogatari at the K-Arena Yokohama. A few weeks later, on April 28, 2025, the official YouTube channel was launched with a character silhouette teaser, signaling the beginning of this new unit. The project officially started on May 12, 2025.

With the concept of online satellite schools and narratives that are relevant to today's digital life, Ikizu Live! Love Live! Bluebird expanding the scope of the franchise Love Live! in a more modern direction. This project not only introduces new characters, but also explores new forms of interaction between fans and the idol world.

For those of you who follow the development Love Live!This project is an exciting chapter to watch. How ten characters from an online school setting build their dreams in a new format-that's the story that will continue to evolve together. Ikizu Live! Love Live! Bluebird.

Source: Love Live Official Website

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